Please note that your Information will be stored and processed on our computers in the UK . West Contemporary will hold and transmit your information in a safe, confidential and secure environment. West Contemporary will never sell or rent your personal information to third parties for their marketing purposes without your explicit consent.
Information We Collect
Our primary goal in collecting personal information is to provide you with a safe, efficient, and personalised experience. We only collect personal information about you that we consider necessary for this purpose.
In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. If you choose to use our services, we may require you to provide contact and identity information, financial information and other personal information as indicated on the forms throughout the Site.
Where possible, we indicate which fields are required and which fields are optional. You always have the option not to provide information by choosing not to use a particular service or feature.
Under some circumstances we may require some additional financial information, such as, but not limited to, credit card details if you are registering using an email account at certain email services, or registering to sell on the Site. We use this financial information to help verify your name, address, and other information. We may also use this information to charge you for your use of our services.
We automatically collect and process certain information based upon your use of the Site. We use this information to conduct internal research on our users’ demographics, interests, and behaviour to better understand, serve and protect you and our community. This information may include the URL that you just came from (whether this URL is on the Site or not), which URL you next go to (whether this URL is on the Site or not), browser information, and your IP address.
Cookies can also help us provide information which we tailor to your interests. Most cookies are “session cookies”, meaning that they are automatically deleted from your hard drive at the end of a session using the Site. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the Site and you may be required to re-enter your password more frequently while you are using the Site.
If you choose to buy or sell on the Site, we collect information about your buying and selling behaviour.
If you choose to post messages on our community boards, chat rooms or other message areas or leave feedback for other users, we will collect that information.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Site, we may collect such information into a file specific to you.
Our Use of Your Information
You agree that we may use personally identifiable information about you to improve our marketing and promotional efforts, to analyze site usage, improve our content and product offerings, and customise the Site’s content, layout, and services. These uses improve the Site and better tailor it to meet your needs.
Our Disclosure of Your Information
As a matter of policy, West Contemporary will never sell or rent your personal information to third parties for their marketing purposes without your explicit consent. However, the following describes some of the ways that we may disclose your personally identifiable information.
(a) Advertisers. We aggregate (gather up data across all user accounts) personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for other marketing and promotional purposes. However, in these situations, we do not disclose to these entities any information that could be used to identify you personally. Certain information, such as your name, email address, password, credit card number, and bank account number are never disclosed to third party advertisers.
(d) Legal Requests. West Contemporary cooperates with law enforcement inquiries, as well as other third parties, to enforce laws and third party rights, such as intellectual property rights and laws relating to fraud. Therefore, in response to a verified request by law enforcement or other government officials such as a Section 29 (3) Data Protection Act 1998 form relating to a criminal investigation or alleged illegal activity, or other activity that may expose us or you to legal liability, we can (and you authorise us to) disclose personal information such as name, address, telephone number, email address, User ID history, and bidding and listing history about you as we, in our sole discretion, believe necessary or appropriate. Further, we can (and you authorise us to) disclose your User ID, name, address, telephone number, email address, and company name to West Contemporary participants under a confidentiality agreement as we in our sole discretion believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement or other unlawful activity.
For example, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your information that they collect from the Site. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or communications with West Contemporary will always remain private.
Other Information Collectors
West Contemporary uses industry standard practices to safeguard the confidentiality of your personal identifiable information, including encryption, “firewalls” and Secure Socket Layers. West Contemporary treats data as an asset that must be protected against loss and unauthorised access.